Golson brings over a decade of experience in hospitality marketing, analytics, and revenue strategy, most recently serving as Vice President of Digital Marketing & eCommerce at McKibbon Hospitality. In addition to leading performance marketing, distribution, and marketing business intelligence for more than 100 Marriott, Hilton, Hyatt, and IHG properties, Golson also oversaw the Revenue Management team during a post-COVID restructuring period from March 2020 to May 2021. During this time, he played a key role in realigning commercial strategy, uniting Revenue Management and eCommerce teams, and driving a more accountable, performance-focused culture. Under his leadership, McKibbon’s hotel website revenue grew from $56 million in 2012 to over $221 million in 2024, representing a compound annual growth rate (CAGR) of more than 12%. His efforts helped transform the company’s digital strategy, implement new BI tools, and deliver measurable gains in direct bookings and channel contribution.
In addition to his operational role, Golson will help shape the company’s product roadmap and partnerships as Cogwheel expands its footprint to incorporate more predictive and prescriptive analytics. His expertise in both hotel digital marketing and revenue management will accelerate breaking down of data silos.
His industry leadership includes contributions to Marriott’s Digital Franchise Committee, Hilton’s MEC eCommerce Forum, Hyatt’s Commercial Incubator, and the HSMAI Marketing Advisory Board.
For more information about Cogwheel Analytics, please visit www.cogwheelanalytics.com
About Cogwheel Marketing
Cogwheel Marketing™️ is a full service digital marketing agency specializing in branded hotels, first leveraging brand systems then coupling that with supplemental strategies to maximize total online presence. Their reporting and business intelligence tool, Cogwheel Analytics, aggregates data from multiple sources to allow companies to identify trends and opportunities in their online presence. Our defined processes ensure the best positioning for your hotel against the competitive set and against other hotels of the same brand. Let us work with your sales and revenue management teams to identify and close the gaps and target your ideal guests.
Cogwheel Marketing & Analytics
2489 Waite Ave
Grand Junction, CO 81505
United States
Phone: 1 970 210 5156
[email protected]
www.cogwheelmarketing.com