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Benchmarking

Benchmarking Your Hotel Marketing

Understand how your hotel digital marketing performs with multiple ways to benchmark monthly

1.

Same Market

  • Compare your hotel’s performance against similar hotels in the same market
  • Available in 45 markets, all hotel types included
See Markets We Benchmark
2.

Same Chain Scale

  • Benchmark by chain scale (Costar categories)
  • Identify strengths and opportunities across similar hotel categories
3.

Portfolio Comparison

  • Compare hotels within your own portfolio
  • Pinpoint top and bottom performers for growth opportunities
4.

Weighted Historical Average

  • Compare your hotel’s performance against prior years
  • Most recent years weighted higher to focus on relevant comparisons
5.

Location Type

  • Compare your hotel’s performance to others with similar geographic and market characteristics
  • Choose one category (Urban, Suburban, Airport, Interstate, Small Metro/Town, or Resort) for the most accurate comparison

Top Hotel Marketing KPIs We Benchmark

  • 1. Channel Mix: Brand.com Percentage
  • 2. Channel Mix: OTA percentage
  • 3. Conversion percentage
  • 4. Percentage of search traffic
  • 5. Percentage of metasearch traffic.
  • 6. Percentage of social traffic
  • 7. Number of social impressions
  • 8. Social media spend
  • 9. OTA ads spend
  • 10. OTA ads ROAS
Schedule Demo

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