Login to your account
a purple and green logo with the words cog wheel's

Benchmarking

Benchmarking Your Hotel marketing

Understand how your hotel digital marketing performs with multiple ways to benchmark monthly

1.

Same Market

  • Compare your hotel’s performance against similar hotels in the same market
  • Available in 39 markets, all hotel types included
View markets we can benchmark:
See Benchmark
New in 2025!
2.

Same Chain Scale

  • Benchmark by chain scale (Costar categories)
  • Identify strengths and opportunities across similar hotel categories
3.

Portfolio Comparison

  • Compare hotels within your own portfolio
  • Pinpoint top and bottom performers for growth opportunities
4.

Weighted Historical Average

  • Compare your hotel’s performance against prior years
  • Most recent years weighted higher to focus on relevant comparisons

Top KPIs We Benchmark

  • 1. Channel Mix: Brand.com Percentage
  • 2. Channel Mix: OTA percentage
  • 3. Conversion percentage
  • 4. Percentage of search traffic
  • 5. Percentage of metasearch traffic. Percentage of search traffic
  • 6. Percentage of social traffic
  • 7. Number of social impressions
  • 8. Social media spend
  • 9. OTA ads spend
  • 10. OTA ads ROAS

Subscribe to our newsletter

a purple and green logo with the words cogwheel on it

Built by Cogwheel Marketing