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MAPPING THE "BOOKED" CUSTOMER JOURNEY

Aggregating Hotel Marketing Data from 44 Sources

An enterprise tool providing both rollup portfolio reports and hotel level data, View digital marketing performance across multiple digital channels and multiple hotel brands with one website and one log-in.

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Why use Cogwheel Analytics as your Business Intelligence Software?

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Digital "STR" Report

Establish marketing benchmarks against portfolio and similar hotels

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Centralized Reports

Save time with centralized reports. Spend time analyzing, not aggregating!

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Easy to Understand

Show value to owners with an easy to understand scorecard

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Online Presence

Focus on your hotel's total online presence, not just website performance

Introduction to Cogwheel Analytics

The Hotel Marketing Data

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  • Benchmark against hotel’s historical years
  • Benchmark against your portfolio
  • Benchmark against similar hotels (outside your portfolio)
  • Channel Mix
  • Visits and Revenue
  • Top Referring Domains
  • Source Traffic
  • Expedia TravelAds
  • Metasearch
  • Sponsored Listings
  • Google Ads
  • Organic and Paid
  • Impressions and Engagement
  • Spend and Cost per Result
  • Content and Imagery
  • Review Responses per Channel
  • Sentiment Analysis
  • Comments
  • Scorecard
  • Google
  • Expedia
  • Booking.com
  • TripAdvisor
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