MAPPING THE "BOOKED" CUSTOMER JOURNEY
Aggregating Hotel Marketing Data from 44 Sources
An enterprise tool providing both rollup portfolio reports and hotel level data, View digital marketing performance across multiple digital channels and multiple hotel brands with one website and one log-in.
Why use Cogwheel Analytics as your Business Intelligence Software?
Digital "STR" Report
Establish marketing benchmarks against portfolio and similar hotels
Centralized Reports
Save time with centralized reports. Spend time analyzing, not aggregating!
Easy to Understand
Show value to owners with an easy to understand scorecard
Online Presence
Focus on your hotel’s total online presence, not just website performance
Introduction to Cogwheel Analytics
The Hotel Marketing Data
Brand.com
- Channel Mix
- Visits and Revenue
- Top Referring Domains
- Source Traffic
Paid Media
- Expedia TravelAds
- Metasearch
- Sponsored Listings
- Google Ads
Social Media
- Organic and Paid
- Impressions and Engagement
- Spend and Cost per Result
- Content and Imagery
Reviews (Coming Soon)
- Review Responses per Channel
- Sentiment Analysis
- Comments
- Scorecard
- Brand.com and Paid Media Modules $129/hotel/month
- Plus one-time $150/set up fee per hotel